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Featured Resource

Communication Planning for New Garden Projects

Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out.

Resource
7/9/19
Embracing Indigenous Values in Public Gardens and in Our Communities

Public Gardens are positioned to not only support the protection of plants but lessons about how they intersect with thriving communities as well.

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7/9/19
IMP360: Interpretive Master Planning from Every Angle

As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.

Resource
7/9/19
Tattoos, Drag Queens, and Botanic Gardens, Oh My!

Millennials represent one quarter of the nation’s population, but many gardens struggle to create offerings that this demographic finds valuable, leading to few engagement opportunities for millennials and millennial-minded people in public gardens.

Resource
7/9/19
Diversity through a Different Lens: Governance and Audience Engagement by Parks, Zoos, and Other Green Spaces

Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status.

Resource
7/9/19
The Art of Displaying Art in the Landscape: A Survey of Diverse Approaches

Art sparks new dialogues and can simultaneously represent the past, present, and future, fostering connections and understanding across cultures.

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7/9/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.

Resource
7/9/19
Get on the Path Toward Understanding Your Audiences and Impact

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.

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7/9/19
Engaging Diverse Audiences in Conservation and Research through Citizen Science

Citizen science offers the opportunity to actively involve a variety of audiences both on site and in communities with our collections, our research, and our conservation activities, increasing scientific and environmental literacy as well as awareness

Resource
7/8/19
A Natural Connection: Green Spaces, Migratory Birds, and our our Lanitx Community

How do you invite Latinx visitors to your programs? Do these Spanish-speaking community members feel welcome in your space? We explore community partnerships and recommended approaches to maximize success.

Resource
6/28/19

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