You are here

Featured Resource

Telling the Whole Story: Using an Inclusive Interpretation of Gardens & Historic Landscapes to Reach a Broader Audience

Hear from a diverse panel on how to use inclusive interpretation of gardens and historic landscapes to reach a broader audience.

Panelists include Shaun Spencer-Hester of the Anne Spencer House & Garden Museum, Lynchburg, VA; Peggy Cornett...

Resource
1/19/21
Selecting the Right Interpretive Tool for Your Garden

How do you create that perfect combination of interpretive vehicles to reach your various audiences? Our panelists explore the right mix of brochures, QR codes, signage, apps, and other tools to connect our visitors to our beautiful garden spaces....

Resource
12/15/20
Be a Star Conference Presenter: Design a Session That Reflects How People Learn Best

Educators know, based on years of research, that effective learning happens when learners are:

  • Actively engaged (as opposed to passive recipients of information)
  • Equal partners in the learning process
  • Socially engaged
  • ...
Resource
9/13/19
Changing Tides: The Next Generation of Giving

All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group? The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation X, Generation...

Resource
7/29/19
Communication Planning for New Garden Projects

Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out. Join us to hear from gardens across...

Resource
7/9/19
Getting the Word Out...About the Importance of Native Plants and their Habitats

As interest in native plants and their habitats grows, what roles do we play as public garden professionals, in nurturing and expanding this interest, and providing sufficient learning opportunities? Members of this panel will present several methods...

Resource
7/9/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

Resource
7/9/19
The Business of Native Plants: Generating Revenue through Creative Garden Enterprises

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales? With ecological testing ongoing to determine differences in habitat value...

Resource
7/9/19
Million Pollinator Garden Challenge

This presentation reveals how gardens efforts have helped surpass the goals of the Million Pollinator Garden Challenge! 

Highlights:

  • Top Pollinator Planting Towns and Cities
  • Garden Impact on Pollinator Diversity and
  • ...
Resource
3/13/19
Managing Up to Success Creating Realistic Membership Plans, Goals and Expectations

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program. A membership...

Resource
3/4/19
Goodness, Gracious, Great Graphic Design: How Visual Communications Benefit Your Garden

Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration. At public gardens design spans many disciplines and includes event materials, interpretive signage, websites,...

Resource
6/25/18
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how? This 60-minute, multi-...

Resource
6/20/18
Print: Not Quite Dead

We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing. While it's true that if you aren’t thriving in the digital world you probably aren’t thriving, print publications...

Resource
6/19/18
How to Utilize Your Plant Collections for Powerful Marketing and Engagement

BackOffice Thinking presented at the 2018 annual conference on effective ways for gardens to further engage visitors on their website and intergrate what is happening on the ground with what users can find online. 

Resource
6/15/18
Marketing & Public Relations, Doing More With Less

Presented at the 2018 Small Gardens Symposium by Shane Smith, this presentation looks at low-cost solutions to common public relations and marketing needs. Among the topics discussed are membership strategies, master planning, publications,...

Resource
1/18/18
Leading Audiences to Take Action! A New Approach from the Field of Conservation Psychology

Audience demographics influence many aspects of public garden operations and can be segmented in numerous ways to address a variety of goals. Increasingly, public gardens are becoming aware of their considerable potential and responsibility in...

Resource
7/9/17
Millennials Engaging Millennials through Social Media Marketing

Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy. How can public gardens tailor social media strategies to engage...

Resource
7/9/17
Living in a Digital World: Digital Marketing Options for All Gardens

Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment. There are many options to choose from,...

Resource
7/9/17
Connecting to Audiences: Future Trends, Strategies, and Translating Insight into Action

Understanding audiences through insight—whether it’s visitor research, brand assessment, or donor soundings—is key to driving change and action within an organization. This session will illuminate the topic of market insight from three distinct, but...

Resource
7/9/17
Mission Possible: Challenges and Opportunities

Today, our visitors have many more choices on where they reconnect with the natural world. How can you best use your mission to set your garden apart? Can a new mission allow your garden to fluctuate from or see a new foundational mandate? Join...

Resource
7/8/17

Pages