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How to Launch & Succeed with Digital Membership Cards

There’s a common misconception that launching digital membership cards is a lengthy, complicated process. It doesn’t have to be! This guide from Cuseum will show you how launching digital membership cards will make your job easier, not harder. 

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4/23/21
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Timed Ticketing Post-COVID

More than a year has passed since many of our gardens were forced to rethink day to day operations to meet government guidelines, protect our employees, and help prevent the spread of COVID-19. One of the tools that many of us quickly adopted was a...

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4/8/21
Botanical Gardens in a Time of Crisis: Targeted Results from a National Study of Attenders and the Public

Soon after coronavirus started spreading in the United States, Slover Linett and LaPlaca Cohen collaborated to launch a large-scale audience research study to help inform decision making in arts and culture organizations, including public gardens. The...

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10/7/20
TIPS Annual Community Meeting

TIPS Annual Meeting hosted by Community Vice-Chair Carissa Dougherty, Head of Knowledge Management at The Morton Arboretum.

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7/31/20
Membership Marketing, Audience Shifts & Community Engagement after Coronavirus

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges....

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6/10/20
Virtual Memberships: Creating Digital Benefits & Virtual Access for Members

During the past several months of coronavirus closures, many museums and cultural organizations have pioneered new digital content to keep their members and visitors engaged during these unprecedented closures. Many members have responded so positively...

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6/10/20
Diversity and Community Support in Membership and Visitor Services

Across the nation, we are deeply shaken and distressed by the death of George Floyd and the widespread injustice towards the Black community. In light of current events and the national reckoning with deeply-rooted systemic racism in our country, it is...

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6/10/20
ACME-Calculating Capacity

Below are some tips and things to consider when determining the ideal capacity for your new timed-entry program.

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6/5/20
If You Reopen, Will They Come? Four Factors Driving Attendance (DATA)

To what extent will guests return when cultural organizations reopen? These four factors will help inform your own organization’s near-term volume of visitation.

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6/1/20
Focus on Re-Opening Part II: Marketing & Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening experiences. Features two very different reopening experiences from the Huntington Botanical Garden and Minnesota Landscape Arboretum and discussions moderated by Vice-...

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5/20/20
Focus on Re-Opening: Marketing and Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening guidelines. With Pam Allenstein of the Association presenting Version 1 of Association Re-Opening Guidelines; a presentation from Acme Ticketing on timed ticketing...

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5/6/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science. This guidance is based on the best available information as of publication and is not...

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4/29/20
COVID-19 Update v.5 March 28

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of...

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3/29/20
COVID-19 Novel Coronavirus: Guidance for Gardens (Interim v.4: March 18, 2020)

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of...

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3/18/20
Minnesota Landscape Arboretum: Emergency Preparedness, Response and Recovery Plan

This Plan is intended to outline plans for preparing for emergencies and for immediate response and short-term recovery efforts in an emergency. In addition, it contains plans for the security of the Arboretum's living and non-living collections and...

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12/5/19
Finding Voice Through Plants: Success and Opportunities in Therapeutic Horticulture Programs at UT Garden

Public gardens contain fundamental ingredients necessary to be sites of healing and growth. For several years, The University of Tennessee Gardens in Knoxville, Tennessee, has been the site of Therapeutic Horticulture programs with great success for...

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6/21/18
BHS The Keys to Interviewing, Hiring, Managing, and Maintaining a Superior Visitor Services Team

What are the best questions to ask in an interview to tease out the strengths you are seeking? How do you keep your Visitor Services team motivated, energized, and positive 100% of the time? How do you manage effective teams that will remain in service...

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7/9/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn...

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2/27/17
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension...

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9/24/16