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Ask An Expert: Chief Diversity Officers

Over the next ten years, the public garden industry is projected to face a shortage of leaders due to retirements. The Emerging Professionals Community of the Association presents "Ask an Expert”. 

Join us in exploring a new trend in the field:...

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11/4/21
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Timed Ticketing Post-COVID

More than a year has passed since many of our gardens were forced to rethink day to day operations to meet government guidelines, protect our employees, and help prevent the spread of COVID-19. One of the tools that many of us quickly adopted was a...

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4/8/21
Marketing and Communications Town Hall: New Year, Same Pandemic

New Year, Same Pandemic: Fatigue and Flexibility

Join the MarComm Community to share how we’re all coping with pandemic fatigue, marketing events and programs with plans A, B, and C, and reinforcing the importance of our missions. We will also...

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1/25/21
Botanical Gardens in a Time of Crisis: Targeted Results from a National Study of Attenders and the Public

Soon after coronavirus started spreading in the United States, Slover Linett and LaPlaca Cohen collaborated to launch a large-scale audience research study to help inform decision making in arts and culture organizations, including public gardens. The...

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10/7/20
TIPS Annual Community Meeting

TIPS Annual Meeting hosted by Community Vice-Chair Carissa Dougherty, Head of Knowledge Management at The Morton Arboretum.

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7/31/20
Membership Marketing, Audience Shifts & Community Engagement after Coronavirus

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges....

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6/10/20
Virtual Memberships: Creating Digital Benefits & Virtual Access for Members

During the past several months of coronavirus closures, many museums and cultural organizations have pioneered new digital content to keep their members and visitors engaged during these unprecedented closures. Many members have responded so positively...

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6/10/20
Diversity and Community Support in Membership and Visitor Services

Across the nation, we are deeply shaken and distressed by the death of George Floyd and the widespread injustice towards the Black community. In light of current events and the national reckoning with deeply-rooted systemic racism in our country, it is...

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6/10/20
Focus on Re-Opening Part II: Marketing & Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening experiences. Features two very different reopening experiences from the Huntington Botanical Garden and Minnesota Landscape Arboretum and discussions moderated by Vice-...

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5/20/20
Guest Services Community Webinar

Debut webinar from the Guest Services Community. Amanda Russell of Coastal Maine Botanical Gardens presents on best practices in guest services.

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10/25/19
Get on the Path Toward Understanding Your Audiences and Impact

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact. We can describe our visitors superficially, but how do...

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7/9/19
Setting up your MYGARDEN Campaign

Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.

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2/22/19
Finding Voice Through Plants: Success and Opportunities in Therapeutic Horticulture Programs at UT Garden

Public gardens contain fundamental ingredients necessary to be sites of healing and growth. For several years, The University of Tennessee Gardens in Knoxville, Tennessee, has been the site of Therapeutic Horticulture programs with great success for...

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6/21/18
Landscape to Harvest: Creative, Innovative and Engaging Uses of Your Garden's Bounty

How can we captivate audiences through the bounty of our gardens? Food crops are one of the most approachable plant-related topics and can be a gateway to broader plant conservation discussions. Yet, how can we use these food crops and tell their...

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6/19/18
Visitor Motivations: How They Can Help Plan Experiences & Measure Success

With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide. Denver Botanic Garden, Newfields,...

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6/19/18
BHS The Keys to Interviewing, Hiring, Managing, and Maintaining a Superior Visitor Services Team

What are the best questions to ask in an interview to tease out the strengths you are seeking? How do you keep your Visitor Services team motivated, energized, and positive 100% of the time? How do you manage effective teams that will remain in service...

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7/9/17
Beyond Beauty and Botanics: Crafting the Visitor Experience for the “Living Museum”

Public gardens are more than simply a collection of plants, displayed for public enjoyment. Public gardens should consider themselves part of the wider cultural sector and must be cognizant of their societal role in the 21st century. When planning...

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7/9/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn...

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2/27/17
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension...

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9/24/16
Building a Charismatic Brand

This session isn’t just for marketers. It is for all who believe a brand manifests itself in every expression—whether you offer a class to a niche audience, create a new garden space, help a guest buy a ticket...

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9/24/16