Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy. How can public gardens tailor social media strategies to engage...

Many public gardens get started, or undertake an expansion, then find themselves unprepared for success. A panel of three garden directors and a master planning expert will address the difficulties that success creates by offering advice and examples...

Today, our visitors have many more choices on where they reconnect with the natural world. How can you best use your mission to set your garden apart? Can a new mission allow your garden to fluctuate from or see a new foundational mandate? Join...

Museum Hill in Santa Fe, New Mexico, is home to the Santa Fe Botanical Garden, four varied museums, the largest annual gathering of international folk artists, and the National Park Service. Three years ago these diverse organizations came together to...

This full-day workshop guides participants through both a big picture overview of Core Documents and on-the-ground details necessary to propel garden museums along the continuum of excellence. This participatory environment walks through the...

Sarada Krishnan (Denver Botanic Gardens) and Ari Novy (the United States Botanic Garden) recently teamed up to write and publish an article on "The role of botanic gardens in the twenty-first century", providing a contemporary roadmap and guidance for...

Corporations can be the most difficult of relationships to cultivate - and keep. A CEO, a Campaign Consultant and Executive Director discuss the entire process. Learn how to qualify your corporate prospects and create a meaningful case for support. You...

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan....

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future growth while providing an extraordinary member...

WARNING: Several Association members have teamed up to tell a series of terrifying tales – some so shocking, so creepy that you may not sleep a full night again. Topic titles include: Invasion of ...

Fundraising, master planning, and design are linked necessities for any public garden committed to mission-based stewardship and evolution. Designers and development professionals bring unique perspectives,...

Earth has daunting climatic and socioeconomic challenges. Gardens wish to do their part in preserving biodiversity, but best practices are essential when working with and protecting wild populations. We will...

To be tenable in the modern age, botanical gardens are obligated to be more than just display gardens but are called to be active parts of their community, both locally and globally. An open-propagation...

The Museum Assessment Program (MAP) is a confidential process meant to encourage strategic planning toward the goal of institutional excellence. It has been specifically designed to address the strengths,...

Public gardens have a unique set of resources that can be used to make a difference in our national responses to climate change. Learn how some gardens have negotiated this tricky subject and embraced the role...

As climate change places continued pressure upon wild-plant populations, botanical gardens and arboreta become increasingly indispensable conservation agents. Not only are collection managers faced with harder...

As public gardens continue to place increased emphasis on sustainable landscape and operational strategies, learning to look to the sciences of ecology and natural areas management becomes of greater practical...

The Public Garden Sustainability Index is an industry-specific tool to help gardens, large and small, meaningfully act upon this opportunity and fulfill the evolving stewardship responsibility that lies at the...

This 60-minute panel will provide an opportunity to learn how to successfully host and conduct a Red List workshop. Participants will gain a better understanding on the relevance of red listing for...

If audience research makes you think of clipboard surveys or binders of data that once seemed useful but are now just taking up space, come learn about innovations in research practice. Three case studies will...