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Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.
How can we captivate audiences through the bounty of our gardens? Food crops are one of the most approachable plant-related topics and can be a gateway to broader plant conservation discussions.
With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.
At American colleges and universities today, one in two students feels more than average stress, while one in three suffers from a mental illness. Clearly, the mental well-being of students on these campuses is a cause of great concern.