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Covid-19, the Economy, and the Nonprofit World

As the philanthropy world grapples with the spread of Covid-19, nonprofit leaders must consider how they can best care for the people they serve, as well as their organizations, staff, and donors.

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4/22/20
Communication during the COVID-19 Pandemic—Tips and Strategies for the Environmental Education Community

This webinar explored how we should be communicating internally and externally during the COVID-19 pandemic.  How to best communicate with our staff, members, supporters, funders, boards, and families focused on home-schooling.

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4/13/20
Targeted Revenue Source: Lapsed Member Recruitment

Former members, previous donors, past customers – whatever you call them  – every organization has them. Too often we think of this audience as lost opportunities, but the decisions that people make to join or not join are not final decisions.

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11/17/17
Change Ahead: How Two Gardens Revamped Their Membership Programs

Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007.

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7/9/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.

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2/27/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.

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2/27/17
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.

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2/27/17
Membership by the Numbers

Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different.

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2/27/17