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Featured Resource

Botanical Gardens in a Time of Crisis: Targeted Results from a National Study of Attenders and the Public

Soon after coronavirus started spreading in the United States, Slover Linett and LaPlaca Cohen collaborated to launch a large-scale audience research study to help inform decision making in arts and culture organizations, including public gardens.

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10/7/20
Membership Marketing, Audience Shifts & Community Engagement after Coronavirus

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges.

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6/10/20
Diversity and Community Support in Membership and Visitor Services

Across the nation, we are deeply shaken and distressed by the death of George Floyd and the widespread injustice towards the Black community.

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6/10/20
If You Reopen, Will They Come? Four Factors Driving Attendance (DATA)

To what extent will guests return when cultural organizations reopen? These four factors will help inform your own organization’s near-term volume of visitation.

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6/1/20
Focus on Re-Opening: Marketing and Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening guidelines.

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5/6/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science.

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4/29/20
COVID-19 Update v.5 March 28

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of wh

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3/29/20
COVID-19 Novel Coronavirus: Guidance for Gardens (Interim v.4: March 18, 2020)

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of wh

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3/18/20
Finding Voice Through Plants: Success and Opportunities in Therapeutic Horticulture Programs at UT Garden

Public gardens contain fundamental ingredients necessary to be sites of healing and growth.

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6/21/18