You are here

Featured Resource

Get on the Path Toward Understanding Your Audiences and Impact

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.

Resource
7/9/19
Finding Voice Through Plants: Success and Opportunities in Therapeutic Horticulture Programs at UT Garden

Public gardens contain fundamental ingredients necessary to be sites of healing and growth.

Resource
6/21/18
Landscape to Harvest: Creative, Innovative and Engaging Uses of Your Garden's Bounty

How can we captivate audiences through the bounty of our gardens? Food crops are one of the most approachable plant-related topics and can be a gateway to broader plant conservation discussions.

Resource
6/19/18
Visitor Motivations: How They Can Help Plan Experiences & Measure Success

With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.

Resource
6/19/18
BHS The Keys to Interviewing, Hiring, Managing, and Maintaining a Superior Visitor Services Team

What are the best questions to ask in an interview to tease out the strengths you are seeking? How do you keep your Visitor Services team motivated, energized, and positive 100% of the time?

Resource
7/9/17
Beyond Beauty and Botanics: Crafting the Visitor Experience for the “Living Museum”

Public gardens are more than simply a collection of plants, displayed for public enjoyment. Public gardens should consider themselves part of the wider cultural sector and must be cognizant of their societal role in the 21st century.

Resource
7/9/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.

Resource
2/27/17
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension o

Resource
9/24/16
Building a Charismatic Brand

This session isn’t just for marketers.

Resource
9/24/16