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Featured Resource

Get on the Path Toward Understanding Your Audiences and Impact

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.

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7/9/19
Setting up your MYGARDEN Campaign

Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.

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2/22/19
Landscape to Harvest: Creative, Innovative and Engaging Uses of Your Garden's Bounty

How can we captivate audiences through the bounty of our gardens? Food crops are one of the most approachable plant-related topics and can be a gateway to broader plant conservation discussions.

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6/19/18
Visitor Motivations: How They Can Help Plan Experiences & Measure Success

With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.

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6/19/18
With Healing in Mind: How Public Gardens at Colleges and Universities Can Promote Student Mental Health

At American colleges and universities today, one in two students feels more than average stress, while one in three suffers from a mental illness. Clearly, the mental well-being of students on these campuses is a cause of great concern.

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12/4/17
Building a Charismatic Brand

This session isn’t just for marketers.

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9/24/16
Public Garden Article: The Buehler Enabling Garden: Gardening for People of All Abilities

The Chicago Botanic Garden always has been committed to the concept of welcoming all visitors--regardless of their abilities--to fully participate in and enjoy its grounds and range of programs.

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11/5/15