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Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.
Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.
How can we captivate audiences through the bounty of our gardens? Food crops are one of the most approachable plant-related topics and can be a gateway to broader plant conservation discussions.
With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.
At American colleges and universities today, one in two students feels more than average stress, while one in three suffers from a mental illness. Clearly, the mental well-being of students on these campuses is a cause of great concern.
The Chicago Botanic Garden always has been committed to the concept of welcoming all visitors--regardless of their abilities--to fully participate in and enjoy its grounds and range of programs.