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Featured Resource

Guest Services Community Webinar

Debut webinar from the Guest Services Community. Amanda Russell of Coastal Maine Botanical Gardens presents on best practices in guest services.

Resource
10/25/19
Get on the Path Toward Understanding Your Audiences and Impact

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.

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7/9/19
Setting up your MYGARDEN Campaign

Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.

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2/22/19
Visitor Motivations: How They Can Help Plan Experiences & Measure Success

With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.

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6/19/18
Beyond Beauty and Botanics: Crafting the Visitor Experience for the “Living Museum”

Public gardens are more than simply a collection of plants, displayed for public enjoyment. Public gardens should consider themselves part of the wider cultural sector and must be cognizant of their societal role in the 21st century.

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7/9/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.

Resource
2/27/17
Building a Charismatic Brand

This session isn’t just for marketers.

Resource
9/24/16
Public Garden Article: Circulation Design to Enhance the Visitor Experience

One key management objective common to virtually all public gardens, as well as to all other

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11/5/15