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Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
The Missouri Botanical Garden encourages the solicitation and acceptance of gifts to the Garden for purposes that will help the Garden to further and fulfill its mission.
Former members, previous donors, past customers – whatever you call them – every organization has them. Too often we think of this audience as lost opportunities, but the decisions that people make to join or not join are not final decisions.
How is your organization using technology to automate member engagement? Are you equipped with the tools you need to customize the member lifecycle?
Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007.
Corporations can be the most difficult of relationships to cultivate - and keep. A CEO, a Campaign Consultant and Executive Director discuss the entire process. Learn how to qualify your corporate prospects and create a meaningful case for support.
A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.
While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.
The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.