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Featured Resource
As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.
Smithsonian Gardens launched their interpretive master plan, recurring exhibition series and, in particular, their inaugural exhibition, Habitat (2019–2020). These initiatives are collaborative efforts involving the entire Smithsonian Gardens staff.
The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.