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Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Thoughtful Digital Tools

In March 2020, museums and cultural organizations across the world closed their doors due to Coronavirus. Now, almost half a year later, many institutions are in the early phases of reopening.
In order to initiate a successful reopening, digital...

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2/19/21
Reflecting on 2020: Navigating the Trials, Triumphs & Transformation of Cultural Organizations in the Pandemic Era

2020 has been a challenging and transformative year for the cultural sector. When museums first closed their doors in March, no one could have predicted the profound era of disruption and change the COVID-19 pandemic would usher in for cultural...

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12/16/20
Botanical Gardens in a Time of Crisis: Targeted Results from a National Study of Attenders and the Public

Soon after coronavirus started spreading in the United States, Slover Linett and LaPlaca Cohen collaborated to launch a large-scale audience research study to help inform decision making in arts and culture organizations, including public gardens. The...

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10/7/20
Storytelling in the Age of COVID-19

Strategic storytelling is the most powerful tool an organization can use to connect with potential funders and inspire philanthropic giving. The ability to tell a unique, emotional story in order to stand out from the crowd has become critical to ...

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9/18/20
Roadmap for Funders: Investing in Digital Infrastructure

As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology. This investment is more than tools alone; rather it's a commitment to...

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8/18/20
Membership Marketing, Audience Shifts & Community Engagement after Coronavirus

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges....

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6/10/20
If You Reopen, Will They Come? Four Factors Driving Attendance (DATA)

To what extent will guests return when cultural organizations reopen? These four factors will help inform your own organization’s near-term volume of visitation.

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6/1/20
Connecting Latino Communities with Nature in the Age of COVID-19

In this interactive presentation, Corazón Latino will share examples of their work, address new challenges posed by COVID-19 in reaching the Latino community, and share examples of how technology can be used to overcome these challenges.

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5/15/20
Focus on Re-Opening: Marketing and Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening guidelines. With Pam Allenstein of the Association presenting Version 1 of Association Re-Opening Guidelines; a presentation from Acme Ticketing on timed ticketing...

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5/6/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science. This guidance is based on the best available information as of publication and is not...

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4/29/20
MoBot's 'Planet Doctor' Discusses 50th Earth Day, Sustainability Amid Pandemic

The coronavirus pandemic has prompted questions about ways to be sustainable at a time when single-use goods are preferred. The outbreak has also led to a decrease in air pollution and greenhouse gas emissions, albeit temporary. 

Joining...

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4/27/20
Covid-19, the Economy, and the Nonprofit World

As the philanthropy world grapples with the spread of Covid-19, nonprofit leaders must consider how they can best care for the people they serve, as well as their organizations, staff, and donors. To help leaders steer their organizations during these...

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4/22/20
Education Community Webinar: Engagement Techniques

The Association's Education Community presents Engagement Techniques during COVID-19, led by Kristie Webber, Chicago Botanic Garden. 

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4/6/20
AmericanHort Coronavirus Resource Center

AmericanHort Coronavirus Resource Center has useful information such as:

  • ...
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3/27/20
Engaging While Closed - Education Community Forum

Get tips and tricks on how gardens are engaging their communities during the COV-19 pandemic. This is a recording of a forum led by the Association's Education Community. See the attached for the summary notes and to see what other gardens are doing to...

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3/27/20