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As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.
Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.
The staff and visitors of many public gardens are less diverse than the communities they serve. Events, policies, and Carl Linnaeus’s categorization of humans have created long-standing barriers.
As cultural attitudes and mindsets shift ever more rapidly, how do botanical gardens stay relevant? Our collections, from living plants to herbarium specimens, represent an intrinsic part of botanical garden DNA.
Providing alcohol can be a big draw for development events, but did you know it can also increase your audience base as well as attendance numbers for mission-based education programs?
Let's face it. We are a public garden first, a venue second. Yet, events bring people to the beauty of the gardens, as well as bring much needed earned revenue to support our missions.
Orchid, holiday, and other types of big shows and festivals are becoming increasingly popular ways to draw in visitors to public gardens.
You CAN maintain your gardens to a high level while still delivering a great guest experience. Three institutes will share their thoughts and practices as to how they complete their daily work while maximizing the guest experience.
With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.
Construction projects are inevitable in public gardens, whether it is a new build or restoration. The common tendency is to anticipate the construction will result in negative consequences.