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Membership Marketing, Audience Shifts & Community Engagement after Coronavirus

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges.

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6/10/20
Virtual Memberships: Creating Digital Benefits & Virtual Access for Members

During the past several months of coronavirus closures, many museums and cultural organizations have pioneered new digital content to keep their members and visitors engaged during these unprecedented closures.

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6/10/20
Diversity and Community Support in Membership and Visitor Services

Across the nation, we are deeply shaken and distressed by the death of George Floyd and the widespread injustice towards the Black community.

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6/10/20
ACME-Calculating Capacity

Below are some tips and things to consider when determining the ideal capacity for your new timed-entry program.

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6/5/20
If You Reopen, Will They Come? Four Factors Driving Attendance (DATA)

To what extent will guests return when cultural organizations reopen? These four factors will help inform your own organization’s near-term volume of visitation.

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6/1/20
Focus on Re-Opening Part II: Marketing & Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening experiences.

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5/20/20
Focus on Re-Opening: Marketing and Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening guidelines.

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5/6/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science.

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4/29/20
COVID-19 Update v.5 March 28

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of wh

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3/29/20
COVID-19 Novel Coronavirus: Guidance for Gardens (Interim v.4: March 18, 2020)

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of wh

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3/18/20

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