Gardens are one of the fastest growing sectors of cultural attractions around with the world, and gardens as tourist destinations are becoming more prominent as targeted markets by tourism groups. Recent data...

Collective and regional tourism marketing efforts can create tangible results for each individual public garden. This panel discussion will look at two case studies of garden tourism groups that worked to make...

This session isn’t just for marketers. It is for all who believe a brand manifests itself in every expression—whether you offer a class to a niche audience, create a new garden space, help a guest buy a ticket...

This presentation gives both a personal and research-driven look at the Millennial Generation and proposes Millennial communication strategies. It walks through research conducted by national experts and takes...

Discover how hosting exhibits has successfully transformed and freshened programming at three different gardens. Being intentional about integrating marketing, membership, education, and visitor activities...

User Trends & Marketing Opportunities with Google

Organized by: The Association's Marketing & Communications Professional Section

Presenter:  Katie Dombrowski, Account Executive, Google...

A survey was distributed to American Public Gardens Association members who attended the American Public Gardens Association Marketing and Communications Section luncheon at the 2013 conference, using a list generated at that meeting. The survey...

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing...

Organized by the American Public Gardens Association Marketing and Communications Professional Section

An insightful and informative learning experience - a fantastic way to kick off the Marketing &...