Plants permeate human life. Our physical and cultural environments are infused with the lives of plants. Even the oxygen in the air we breathe is the result of their biological processes. Indeed, “we rely on plants for food, shelter, fuel, and fibers...

All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group? The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation X, Generation...

Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out. Join us to hear from gardens across...

As interest in native plants and their habitats grows, what roles do we play as public garden professionals, in nurturing and expanding this interest, and providing sufficient learning opportunities? Members of this panel will present several methods...

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales? With ecological testing ongoing to determine differences in habitat value...

The nation’s forest land area remains stable, but the composition and distribution of those forests is changing. The data supporting this assertion, along with other information on the status, condition, and trends in the nation’s forest resources, are...

Of the myriad gifts plants provide to humanity, food is among the most visible, as everyone needs to eat, every single day. Due to their universal importance, food and agricultural plants would appear to represent ideal entryways to address plant...

Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!

It’s time to ask...

Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities. Developing a digital fundraising strategy is particularly...

In this article, we examine how the general public in the United States has viewed global warming over the past decade, identifying important trends in public understanding of global warming,
their perceptions of the risks, varying degrees of...

What are the actual implications of scientific uncertainty about climate change? Although public debate often cites uncertainty as a reason to delay policy action, the reality is very different: several
recent scientific papers have shown that...

Association Director of External Relations Joan Thomas leads a webinar showing how make the most of the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week. Marketing and Communications Manager...

The purpose of a fundraising communications toolkit for board members is to provide them with the “tools” that they need to effectively raise funds for your organization. As board members are often in a face-to-face situation where they are speaking...

This presentation reveals how gardens efforts have helped surpass the goals of the Million Pollinator Garden Challenge! 

Highlights:

• Top Pollinator Planting Towns and Cities
• Garden Impact on Pollinator Diversity and
...

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program. A membership...

Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.

Association Director of External Relations Joan Thomas gives an introduction to the MYGARDEN campaign supported by Association affinity partner, MobileCause. Learn how to use this platform to raise money during National Public Gardens Week. 

 ...

The purpose of this study is to look at botanical gardens, in light of their unique and diverse initiatives, and seek to discover attempts at, and the success of, destination branding in the tourism sector. There was a relatively small group of diverse...

Presenters: Michelle Hurtado, Head of Ad Grants, Google; Sean Kerr, COO and Co-Founder, Cause Inspired Media; Gabe Cohen, Senior Director of Marketing and Communications, GuideStar