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Featured Resource

Unconventional Ways to Generate Revenue and Impact the Bottom Line!

Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses.

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7/9/19
Integrating Income, Education, Advocacy, and Service

Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission.

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7/9/19
Growing Smarter, Not Harder: Managing Growth in a Changing World

Growth is vital for any organization to be successful but many institutions do not strategically plan how, why, and where they invest resources to grow strategically.

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7/9/19
Room to Grow: A Field Guide to Maximizing Earned Revenue

Did you miss the Finance & Operations Symposium in March? A few of the symposium speakers brought their earned revenue focus presentations to the annual conference. Don’t miss this fantastic opportunity to learn more. 

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6/22/18
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?

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6/20/18
Successful IMLS Grants: A Tale of Three Gardens

The Institute of Museum and Library Services offers a variety of grants that are great resources for public gardens.

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7/9/17
Change Ahead: How Two Gardens Revamped Their Membership Programs

Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007.

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7/9/17
Accepting and Embracing Plant Collection Donations

Presenters will discuss the challenges, opportunities, and benefits of accepting large plant-collection donations.

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7/9/17
The Role of the CEO in Fundraising

Fundraising is a team sport. What is the role of the Executive Director in fundraising? How does s/he engage the appropriate key players, the chief development officer and other development professionals, in building a highly effective partnership?

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2/27/17
Shaken, Not Stirred: Rethinking Donor/Volunteer Engagement

In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “shake up, not just stir” long-standing volunteer committees.

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2/27/17

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