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LGBTQ Inclusion in Public Gardens: A Toolkit

Public gardens increasingly recognize the importance of diversity and inclusion in their work. This toolkit provides concrete ways to address LGBTQ inclusion in gardens. It explains the importance of LGBTQ inclusion, including the challenges LGBTQ...

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9/20/21
Earth Day Live: Women in Leadership

Hear from EARTHDAY.ORG's panel of inspirational women from Latin America who have impressive careers in protecting and supporting the environment, youth empowerment and environmental education. The panel focusrf on their careers, current initiatives,...

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3/12/21
Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Thoughtful Digital Tools

In March 2020, museums and cultural organizations across the world closed their doors due to Coronavirus. Now, almost half a year later, many institutions are in the early phases of reopening.
In order to initiate a successful reopening, digital...

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2/19/21
Just Language: Invasive Species Dialogue

The language we use to describe the world around us plays a role in creating the framework we use to understand it. While we share a common connection to the natural world, the way we teach and talk about it can prevent us from having conversations...

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2/3/21
Marketing and Communications Town Hall: New Year, Same Pandemic

New Year, Same Pandemic: Fatigue and Flexibility

Join the MarComm Community to share how we’re all coping with pandemic fatigue, marketing events and programs with plans A, B, and C, and reinforcing the importance of our missions. We will also...

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1/25/21
Designing Effective, Data-Driven Climate Campaigns: How Strategic Campaigns Use YPCCC Data & Tools

This webinar covered how we have worked with partners to support their campaigns and communication. We highlighted a number of our case studies, which are available on the Climate Advocacy Lab or by request. The National Audubon Society, Partnership...

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1/20/21
Reflecting on 2020: Navigating the Trials, Triumphs & Transformation of Cultural Organizations in the Pandemic Era

2020 has been a challenging and transformative year for the cultural sector. When museums first closed their doors in March, no one could have predicted the profound era of disruption and change the COVID-19 pandemic would usher in for cultural...

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12/16/20
Selecting the Right Interpretive Tool for Your Garden

How do you create that perfect combination of interpretive vehicles to reach your various audiences? Our panelists explore the right mix of brochures, QR codes, signage, apps, and other tools to connect our visitors to our beautiful garden spaces....

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12/15/20
Social Media & Urban Forestry: Getting the Word Out

Jennifer Byerly, Project Learning Tree, will discuss how social media platforms like Twitter, Instagram, LinkedIn and Facebook offer arborists the opportunity to foster an interest in, and awareness of, urban trees. 

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12/4/20
Closing Out 2020 Strong With End-Of-Year Planning and Initiatives

2020 has been a challenging and unprecedented year for cultural organizations, and most have experienced a downturn in revenue and fundraising opportunities. As a result, many membership and development professionals have turned their attention to year...

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12/1/20
Making the Most of Giving Tuesday as a Cultural Organization

Since the onset of the COVID-19 pandemic, cultural organizations of all kinds have faced disruptions to their operations, fundraising, and budgets. As a result, occasions like Giving Tuesday are important opportunities to engage constituents, raise...

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12/1/20
Enhancing Consumer Horticulture’s Millennial Outreach: Social Media, Retail, and Public Garden Perspectives

The millennial generation, born between 1981 and 1996, is the largest demographic age group in the United States. This generation of plant enthusiasts has experienced financial setbacks; nevertheless, they collectively wield immense economic power. In...

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11/13/20
The state of the world’s urban ecosystems: What can we learn from trees, fungi, and bees?

Positive interactions between people and nature inspire behaviours that are in harmony
with biodiversity conservation and also afford physical and mental health benefits.
Since most people live in towns and cities, urban greenspaces are...

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10/9/20
Plant awareness disparity: A case for renaming plant blindness

“Plant blindness” is the cause of several problems that have plagued botany outreach
and education for over a hundred years. The general public largely does not notice
plants in their environment and therefore do not appreciate how...

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10/9/20
Botanical Gardens in a Time of Crisis: Targeted Results from a National Study of Attenders and the Public

Soon after coronavirus started spreading in the United States, Slover Linett and LaPlaca Cohen collaborated to launch a large-scale audience research study to help inform decision making in arts and culture organizations, including public gardens. The...

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10/7/20
Storytelling in the Age of COVID-19

Strategic storytelling is the most powerful tool an organization can use to connect with potential funders and inspire philanthropic giving. The ability to tell a unique, emotional story in order to stand out from the crowd has become critical to ...

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9/18/20
Marketing and Communications Annual Meeting

The Association's Marketing and Communications Community Annual Meeting hosted by Chair Nathan Kells (Membership Manager, Minnesota Landscape Arboretum), Mackenzie Knight-Fochs (Office & Visitor Services Coordinator, Arboretum at Laurel Hill and...

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8/19/20
Roadmap for Funders: Investing in Digital Infrastructure

As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology. This investment is more than tools alone; rather it's a commitment to...

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8/18/20
Interpreting the Science: A Toolkit to Communicate the Value of Native Plants

Native plants are important to the landscape. However, there is little clear information out there informing the lay public on native plant scientific benefits, uses in the landscape, and sourcing of plants. As centers of science, public gardens have a...

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8/7/20
TIPS Annual Community Meeting

TIPS Annual Meeting hosted by Community Vice-Chair Carissa Dougherty, Head of Knowledge Management at The Morton Arboretum.

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7/31/20

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