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2022 Membership Insights Report: How 150 Experts Are Navigating Digital and Hybrid Initiatives in Museum Membership

We are excited to announce the release of our 2022 Membership Insights Report: How 150 Experts Are Navigating Digital and Hybrid Initiatives in Museum Membership. With fresh data and findings, this report examines what virtual offerings remain a...

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4/4/22
How to Launch & Succeed with Digital Membership Cards

There’s a common misconception that launching digital membership cards is a lengthy, complicated process. It doesn’t have to be! This guide from Cuseum will show you how launching digital membership cards will make your job easier, not harder. 

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4/23/21
Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Thoughtful Digital Tools

In March 2020, museums and cultural organizations across the world closed their doors due to Coronavirus. Now, almost half a year later, many institutions are in the early phases of reopening.
In order to initiate a successful reopening, digital...

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2/19/21
Roadmap for Funders: Investing in Digital Infrastructure

As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology. This investment is more than tools alone; rather it's a commitment to...

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8/18/20
The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century

The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic
gardens, children’s museums, cultural museums,...

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7/27/20
Membership and Development Strategies During COVID-19

A Survey of Association Membership and Development Professionals April 2020.

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4/30/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science. This guidance is based on the best available information as of publication and is not...

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4/29/20
Public Garden - Volume 35, Number 1 - February, 2020

Read this issue of Public Garden here.

Additional Content: Vol. 35, No. 1
 
Learning in the Garden
...

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2/1/20
Rancho Santa Ana Botanic Garden Membership Application

This is an example of how to design and share an electronic membership application with prospective members. 

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1/22/20
Key West Tropical Forest and Botanic Garden Membership & Volunteer Application

This membership application and volunteer application is a good example for how a botanical garden can design and put together key information about volunteering and joining different membership levels. 

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1/22/20
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

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7/9/19
Connecting People to Nature: From Caring to Conservation and More

Hear from three experts exploring research, strategies, and benefits of connecting people to nature: Louise Chawla, University of Colorado; Lauren Watkins, Impact by Design; and Sheila Williams-Ridge, University of Minnesota. 

NAAEE featured...

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5/20/19
Nonprofit Donor Retention & Renewals

Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!

It’s time to ask...

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4/30/19
A Garden-Wide Approach: Converting Visitors to Members & Members to Donors

Philanthropy is a team effort! At the Atlanta Botanical Garden, the Membership, Development and Guest Experience teams work together to convert visitors to members, engage and upgrade them to higher membership levels, and cultivate key members for...

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3/7/19
Recharging our Batteries Mindfully

“Oh, you work in a botanic garden? How peaceful is that?” If you had a dollar for every time you fielded that question, you probably wouldn’t need to raise your membership prices next year, right? Join former San Diego Botanic Garden director of...

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3/4/19
“Dig, Seed, Water, Grow:” Story-Selling the Gardening Experience

Learn how to create stories that evoke emotion and convey the magic of the garden experience to enhance your membership and inspire your donors. This highly interactive session will change the way you communicate about your garden and equip you with a...

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3/4/19
Mining for Gold: Prospecting & Managing Your ROI

Learn to mine your database for prospective donors and to create systems that increase staff efficiency and measure your Garden’s return on investment in your philanthropy programs. Using the successful work of the Atlanta Botanical Garden as an...

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3/4/19
Managing Up to Success Creating Realistic Membership Plans, Goals and Expectations

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program. A membership...

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3/4/19
Creating a Family Program Series that Cultivates Learning and Long-term Members

When done thoughtfully, family programs can be a great way to expand your audience and visitorship, as well as increase Family Memberships and revenue. Among the topics discussed will be: a three-pronged approach to a family program (theme, tour, make-...

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6/22/18
Beyond the Children's Garden Gate: Five Creative Ideas for Young Families

After opening the Lena Meijer Children's Garden in 2004, Frederik Meijer Gardens & Sculpture Park saw a 25% increase in membership and observed that more young families were visiting Meijer Gardens than ever before. Staff were presented with a new...

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6/19/18

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