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Featured Resource

Raising Funds in the COVID-19 Era

Join our virtual panel where you will hear from nonprofit leaders at the Center for Disaster Philanthropy (CDP), the American Red Cross, the Community Foundation of the Ozarks (CFO), and Candid that have experience mobilizing funds during moments of...

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7/30/20
Community Foundations as a COVID-19 Resource: How to Leverage Donor-Advised Funds

Community foundations play a key role in the development of local communities. The San Francisco Foundation, the Denver Foundation, and Candid discuss how their donor-advised funds (DAFs) are creating a positive impact in their communities. The...

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7/30/20
Changing Tides: The Next Generation of Giving

All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group? The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation X, Generation...

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7/29/19
Unconventional Ways to Generate Revenue and Impact the Bottom Line!

Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses. Identifying those assets...

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7/9/19
Valuation Tools to Determine Economic, Environmental, and Social Benefits of Green Spaces

Public gardens can demonstrate their economic, environmental, and social impacts to demonstrate their value to surrounding communities by utilizing valuation tools for development and sustainability policies. The use of impact studies can play a vital...

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7/9/19
Diversity through a Different Lens: Governance and Audience Engagement by Parks, Zoos, and Other Green Spaces

Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status. Come find out why it is important to engage and collaborate...

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7/9/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

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7/9/19
Breakthrough Design Initiatives for Your Public Garden

Award-winning landscape designer, author, and thought leader Julie Moir Messervy shares her design studio’s visioning process that allows stakeholders to collaborate in creating special gardens of beauty and meaning for their public gardens. With an...

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7/9/19
USDA National Institute of Food and Agriculture and Public Garden Partnerships

Want to know more about how your garden can get...A standard of excellence in plant collections management that leverages the best of federal and garden relationships? The direct collection and distribution of plants for research, conservation, and...

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6/28/19
Negotiated Bidding: A Friendlier, Cheaper Way to Build

Coastal Maine Botanical Gardens just completed a new 30,000-square-foot visitor center. Our goal was to build to passive building standards with quality construction for under $275 sq/ft. A better process saved us millions and everyone left as friends...

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6/28/19
Grow Your Corporate Support

Learn ways to identify, cultivate, and steward corporate and business partnerships. Win donor support by leveraging the things most important to them. Walk away with materials from two gardens sharing their sponsorship opportunities, corporate giving...

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3/13/19
A Garden-Wide Approach: Converting Visitors to Members & Members to Donors

Philanthropy is a team effort! At the Atlanta Botanical Garden, the Membership, Development and Guest Experience teams work together to convert visitors to members, engage and upgrade them to higher membership levels, and cultivate key members for...

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3/7/19
Recharging our Batteries Mindfully

“Oh, you work in a botanic garden? How peaceful is that?” If you had a dollar for every time you fielded that question, you probably wouldn’t need to raise your membership prices next year, right? Join former San Diego Botanic Garden director of...

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3/4/19
“Dig, Seed, Water, Grow:” Story-Selling the Gardening Experience

Learn how to create stories that evoke emotion and convey the magic of the garden experience to enhance your membership and inspire your donors. This highly interactive session will change the way you communicate about your garden and equip you with a...

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3/4/19
What to Do Without Admissions?

What can you do to incentivize membership if your garden doesn’t charge admission? Or is it time to reconsider your free admission policy? The interplay between admissions and membership revenue can be complex. Two gardens have recently decided to...

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3/4/19
Mining for Gold: Prospecting & Managing Your ROI

Learn to mine your database for prospective donors and to create systems that increase staff efficiency and measure your Garden’s return on investment in your philanthropy programs. Using the successful work of the Atlanta Botanical Garden as an...

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3/4/19
The Anatomy of a Gift Agreement

Learn the key parts of a gift agreement and gift acceptance policy in this session designed to equip you with the tools you need to review and establish these essential elements of a development program of any size. Participants will leave this session...

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3/4/19
Unlocking the Potential of Programming to Advance Membership & Fundraising

More and more, public gardens are looking to increased programming as a way of achieving their mission. These programs and events can be highly valuable tools for increasing membership and contributions, and for deepening engagement to move...

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3/4/19
Managing Up to Success Creating Realistic Membership Plans, Goals and Expectations

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program. A membership...

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3/4/19
Creating a Family Program Series that Cultivates Learning and Long-term Members

When done thoughtfully, family programs can be a great way to expand your audience and visitorship, as well as increase Family Memberships and revenue. Among the topics discussed will be: a three-pronged approach to a family program (theme, tour, make-...

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6/22/18

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