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Membership and Development Town Hall

The Development & Membership Community welcomed new community leadership, reflected on events of the last year and discussed the way forward. 

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7/15/21
Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Thoughtful Digital Tools

In March 2020, museums and cultural organizations across the world closed their doors due to Coronavirus. Now, almost half a year later, many institutions are in the early phases of reopening.
In order to initiate a successful reopening, digital...

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2/19/21
Closing Out 2020 Strong With End-Of-Year Planning and Initiatives

2020 has been a challenging and unprecedented year for cultural organizations, and most have experienced a downturn in revenue and fundraising opportunities. As a result, many membership and development professionals have turned their attention to year...

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12/1/20
Making the Most of Giving Tuesday as a Cultural Organization

Since the onset of the COVID-19 pandemic, cultural organizations of all kinds have faced disruptions to their operations, fundraising, and budgets. As a result, occasions like Giving Tuesday are important opportunities to engage constituents, raise...

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12/1/20
Roadmap for Funders: Investing in Digital Infrastructure

As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology. This investment is more than tools alone; rather it's a commitment to...

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8/18/20
Fundraising in Uncertain Times

When the world is chaotic, fundraising feels like a big challenge. But you still need the money, right? At this moment – maybe more than ever – your organization will benefit from a solid fundraising plan that responds to the needs of your donors and...

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5/15/20
Membership and Development Strategies During COVID-19

A Survey of Association Membership and Development Professionals April 2020.

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4/30/20
Covid-19, the Economy, and the Nonprofit World

As the philanthropy world grapples with the spread of Covid-19, nonprofit leaders must consider how they can best care for the people they serve, as well as their organizations, staff, and donors. To help leaders steer their organizations during these...

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4/22/20
Longwood Gardens Membership Application

This is a great example of a membership brochure. 

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1/23/20
Rancho Santa Ana Botanic Garden Membership Application

This is an example of how to design and share an electronic membership application with prospective members. 

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1/22/20
Key West Tropical Forest and Botanic Garden Membership & Volunteer Application

This membership application and volunteer application is a good example for how a botanical garden can design and put together key information about volunteering and joining different membership levels. 

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1/22/20
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

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7/9/19
Nonprofit Donor Retention & Renewals

Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!

It’s time to ask...

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4/30/19
10 Strategies for Success with Digital Fundraising

Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities. Developing a digital fundraising strategy is particularly...

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4/26/19
A Garden-Wide Approach: Converting Visitors to Members & Members to Donors

Philanthropy is a team effort! At the Atlanta Botanical Garden, the Membership, Development and Guest Experience teams work together to convert visitors to members, engage and upgrade them to higher membership levels, and cultivate key members for...

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3/7/19
Recharging our Batteries Mindfully

“Oh, you work in a botanic garden? How peaceful is that?” If you had a dollar for every time you fielded that question, you probably wouldn’t need to raise your membership prices next year, right? Join former San Diego Botanic Garden director of...

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3/4/19
“Dig, Seed, Water, Grow:” Story-Selling the Gardening Experience

Learn how to create stories that evoke emotion and convey the magic of the garden experience to enhance your membership and inspire your donors. This highly interactive session will change the way you communicate about your garden and equip you with a...

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3/4/19
What to Do Without Admissions?

What can you do to incentivize membership if your garden doesn’t charge admission? Or is it time to reconsider your free admission policy? The interplay between admissions and membership revenue can be complex. Two gardens have recently decided to...

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3/4/19
Mining for Gold: Prospecting & Managing Your ROI

Learn to mine your database for prospective donors and to create systems that increase staff efficiency and measure your Garden’s return on investment in your philanthropy programs. Using the successful work of the Atlanta Botanical Garden as an...

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3/4/19
Unlocking the Potential of Programming to Advance Membership & Fundraising

More and more, public gardens are looking to increased programming as a way of achieving their mission. These programs and events can be highly valuable tools for increasing membership and contributions, and for deepening engagement to move...

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3/4/19

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