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Featured Resource

Weddings, Public Events, Garden Guests: What Could Possibly Go Wrong?

Let's face it. We are a public garden first, a venue second. Yet, events bring people to the beauty of the gardens, as well as bring much needed earned revenue to support our missions. Whether you want to have 1 wedding per weekend; 15 weddings in one...

Resource
6/21/18
Creative Ideas for Shows and Exhibits: Incorporating Interpretive Themes into Display Design

Orchid, holiday, and other types of big shows and festivals are becoming increasingly popular ways to draw in visitors to public gardens. Pairing displays with interpretive messages under a theme allows us to tell a cohesive story with strongly...

Resource
6/20/18
Starting from Scratch, a Beginner's Guide to Developing New Events

Events are becoming increasingly important fundraisers and friendraisers for gardens of all sizes. This session will cover the nuts and bolts of creating a new event from the perspectives of three very different gardens—a large garden with a history of...

Resource
6/20/18
Exploring Culinary Arts Programs at Public Horticulture Institutions

Demand for food and beverages that are locally grown and made, organic, and nutritious has been on the rise in recent years, and many public gardens are recognizing the interest in and need for programming about these topics. Public...

Resource
12/4/17
Email Event Promotion Metrics

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.

Email marketing is the primary channel to promote events...

Resource
11/17/17
Preparing Venues and Large Events for Severe Weather

This presentation from NOAA provides examples of severe weather events and what was done to prevent harm and get people to safety. It provides many steps you need to consider when planning and preparing large events for emergency scenarios like severe...

Resource
11/8/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan....

Resource
2/27/17
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future growth while providing an extraordinary member...

Resource
2/27/17

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