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Timed Ticketing Post-COVID

More than a year has passed since many of our gardens were forced to rethink day to day operations to meet government guidelines, protect our employees, and help prevent the spread of COVID-19. One of the tools that many of us quickly adopted was a...

Resource
4/8/21
Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Thoughtful Digital Tools

In March 2020, museums and cultural organizations across the world closed their doors due to Coronavirus. Now, almost half a year later, many institutions are in the early phases of reopening.
In order to initiate a successful reopening, digital...

Resource
2/19/21
The Onsite Member Experience After Coronavirus Closures

Across the world, we’re beginning to see museums, zoos, gardens, and other cultural sites reopen after coronavirus closures. Many are initiating phased reopenings, using timed-ticketing and contactless modes of entry, opening to members only, and/or...

Resource
6/8/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science. This guidance is based on the best available information as of publication and is not...

Resource
4/29/20
Email Event Promotion Metrics

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.

Email marketing is the primary channel to promote events...

Resource
11/17/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan....

Resource
2/27/17
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future growth while providing an extraordinary member...

Resource
2/27/17