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A strong interpretive theme statement provides a clear big idea and the "so what" message that can help deepen visitor experience. Interpretive themes are typically used for signage projects and programming, but they can be used for so much more.
As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.
This comprehensive master interpretive plan has been prepared specifically for the Wilbur D. May
Orchid, holiday, and other types of big shows and festivals are becoming increasingly popular ways to draw in visitors to public gardens.
Public gardens are more than simply a collection of plants, displayed for public enjoyment. Public gardens should consider themselves part of the wider cultural sector and must be cognizant of their societal role in the 21st century.
Searching for a new way to demonstrate your public garden is “more than just a pretty place?” Attend and learn to harness your garden’s power to improve lives.