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Featured Resource

Membership Marketing, Audience Shifts & Community Engagement after Coronavirus

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges.

Resource
6/10/20
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.

Resource
7/9/19
Connecting People to Nature: From Caring to Conservation and More

Hear from three experts exploring research, strategies, and benefits of connecting people to nature: Louise Chawla, University of Colorado; Lauren Watkins, Impact by Design; and Sheila Williams-Ridge, University of Minnesota. 

Resource
5/20/19
Creating a Family Program Series that Cultivates Learning and Long-term Members

When done thoughtfully, family programs can be a great way to expand your audience and visitorship, as well as increase Family Memberships and revenue.

Resource
6/22/18
Beyond the Children's Garden Gate: Five Creative Ideas for Young Families

After opening the Lena Meijer Children's Garden in 2004, Frederik Meijer Gardens & Sculpture Park saw a 25% increase in membership and observed that more young families were visiting Meijer Gardens than ever before.

Resource
6/19/18
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.

Resource
2/27/17