Arboreta and gardens have an ability to fill an important role in germplasm conservation by participating in ex situ collections. Globally, trees are facing a human-driven mass extinction, and our native flora...

Connecting the Next Generation Science Standards to your programs can be a daunting task. In this workshop you will break down the components of NGSS so they are easier to apply to educational programs,...

School gardens are growing across the country. How can garden professionals support these efforts in a meaningful and sustainable way? After all, most of us have our own properties to look after. We can’t...

This 60-minute panel will provide an opportunity to learn how to successfully host and conduct a Red List workshop. Participants will gain a better understanding on the relevance of red listing for...

Invasive plant species can grow in natural areas even as they are commercially available throughout that region. When this happens, private, commercial, and government sectors may have different perspectives...

Today the leaders of public gardens are faced with many difficult decisions related to climate change, membership and audience development, change in historic character, and maintenance. Necessary contemporary...

What??? Can’t afford to fly the taxonomist 1,200 miles back to your garden 3-4 times/year to verify one genus? Neither could Chicago Botanic Garden (CBG), so it created a digital verification program to...

Gardens are one of the fastest growing sectors of cultural attractions around with the world, and gardens as tourist destinations are becoming more prominent as targeted markets by tourism groups. Recent data...

Public gardens and arboreta are increasingly reliant not only on membership and earned revenues, but on leadership-level philanthropic support from individuals, corporations, and foundations. These kinds of...

If audience research makes you think of clipboard surveys or binders of data that once seemed useful but are now just taking up space, come learn about innovations in research practice. Three case studies will...

This workshop aims to help organizations of all sizes to understand why strategic planning is important and how an organization might approach this essential exercise. Participants will complete a mock...

Exhibits in public gardens keep perspectives fresh, use spaces in new ways, attract new audiences, and much more. But they can also strain resources such as time, money, and staff capacity. Licensing a...

Do you believe 1+1 can equal 3? That’s the leap of faith (with a dash of reason) that Dr. Clem Hamilton and Natalie Ronayne took, along with their respective boards of directors, back in September of 2014 when...

Would you like your garden to enhance its ability to reach out to the public about food and agriculture? If so, this session is for you. Come and learn how public gardens can leverage collaboration with...

Collective and regional tourism marketing efforts can create tangible results for each individual public garden. This panel discussion will look at two case studies of garden tourism groups that worked to make...

Public garden leaders often struggle to attract talented people of color to their famously white worlds. Hear directly from five horticulture and teaching staff at three different gardens who came to their...

This session isn’t just for marketers. It is for all who believe a brand manifests itself in every expression—whether you offer a class to a niche audience, create a new garden space, help a guest buy a ticket...

How can your garden support plant conservation? Unsure where to start? These and other common questions will be addressed by presenters from the four major botanic garden networks— the American Public Gardens...

This presentation explores ways public gardens can enhance their features, functionality, and revenue-generating potential while offering more memorable, positive experiences for visitors. A landscape...

This presentation gives both a personal and research-driven look at the Millennial Generation and proposes Millennial communication strategies. It walks through research conducted by national experts and takes...