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Marketing and Communications Town Hall: New Year, Same Pandemic

New Year, Same Pandemic: Fatigue and Flexibility

Join the MarComm Community to share how we’re all coping with pandemic fatigue, marketing events and programs with plans A, B, and C, and reinforcing the importance of our missions. We will also...

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1/25/21
Designing Effective, Data-Driven Climate Campaigns: How Strategic Campaigns Use YPCCC Data & Tools

This webinar covered how we have worked with partners to support their campaigns and communication. We highlighted a number of our case studies, which are available on the Climate Advocacy Lab or by request. The National Audubon Society, Partnership...

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1/20/21
Telling the Whole Story: Using an Inclusive Interpretation of Gardens & Historic Landscapes to Reach a Broader Audience

Hear from a diverse panel on how to use inclusive interpretation of gardens and historic landscapes to reach a broader audience.

Panelists include Shaun Spencer-Hester of the Anne Spencer House & Garden Museum, Lynchburg, VA; Peggy Cornett...

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1/19/21
Reflecting on 2020: Navigating the Trials, Triumphs & Transformation of Cultural Organizations in the Pandemic Era

2020 has been a challenging and transformative year for the cultural sector. When museums first closed their doors in March, no one could have predicted the profound era of disruption and change the COVID-19 pandemic would usher in for cultural...

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12/16/20
Selecting the Right Interpretive Tool for Your Garden

How do you create that perfect combination of interpretive vehicles to reach your various audiences? Our panelists explore the right mix of brochures, QR codes, signage, apps, and other tools to connect our visitors to our beautiful garden spaces....

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12/15/20
Social Media & Urban Forestry: Getting the Word Out

Jennifer Byerly, Project Learning Tree, will discuss how social media platforms like Twitter, Instagram, LinkedIn and Facebook offer arborists the opportunity to foster an interest in, and awareness of, urban trees. 

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12/4/20
Closing Out 2020 Strong With End-Of-Year Planning and Initiatives

2020 has been a challenging and unprecedented year for cultural organizations, and most have experienced a downturn in revenue and fundraising opportunities. As a result, many membership and development professionals have turned their attention to year...

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12/1/20
Making the Most of Giving Tuesday as a Cultural Organization

Since the onset of the COVID-19 pandemic, cultural organizations of all kinds have faced disruptions to their operations, fundraising, and budgets. As a result, occasions like Giving Tuesday are important opportunities to engage constituents, raise...

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12/1/20
Botanical Gardens in a Time of Crisis: Targeted Results from a National Study of Attenders and the Public

Soon after coronavirus started spreading in the United States, Slover Linett and LaPlaca Cohen collaborated to launch a large-scale audience research study to help inform decision making in arts and culture organizations, including public gardens. The...

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10/7/20
Storytelling in the Age of COVID-19

Strategic storytelling is the most powerful tool an organization can use to connect with potential funders and inspire philanthropic giving. The ability to tell a unique, emotional story in order to stand out from the crowd has become critical to ...

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9/18/20

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