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We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing.
BackOffice Thinking presented at the 2018 annual conference on effective ways for gardens to further engage visitors on their website and intergrate what is happening on the ground with what users can find online.
Presented at the 2018 Small Gardens Symposium by Shane Smith, this presentation looks at low-cost solutions to common public relations and marketing needs.
Audience demographics influence many aspects of public garden operations and can be segmented in numerous ways to address a variety of goals.
Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy.
Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment.
Understanding audiences through insight—whether it’s visitor research, brand assessment, or donor soundings—is key to driving change and action within an organization.
Today, our visitors have many more choices on where they reconnect with the natural world. How can you best use your mission to set your garden apart? Can a new mission allow your garden to fluctuate from or see a new foundational mandate?
Museum Hill in Santa Fe, New Mexico, is home to the Santa Fe Botanical Garden, four varied museums, the largest annual gathering of international folk artists, and the National Park Service.
While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.