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Featured Resource

Changing Tides: The Next Generation of Giving

All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group?

Resource
7/29/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.

Resource
7/9/19
The Business of Native Plants: Generating Revenue through Creative Garden Enterprises

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?

Resource
7/9/19
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?

Resource
6/20/18
Millennials Engaging Millennials through Social Media Marketing

Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy.

Resource
7/9/17
Living in a Digital World: Digital Marketing Options for All Gardens

Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment.

Resource
7/9/17
Mission Possible: Challenges and Opportunities

Today, our visitors have many more choices on where they reconnect with the natural world. How can you best use your mission to set your garden apart? Can a new mission allow your garden to fluctuate from or see a new foundational mandate?

Resource
7/8/17
Building Common Ground: Museum Hill Partners

Museum Hill in Santa Fe, New Mexico, is home to the Santa Fe Botanical Garden, four varied museums, the largest annual gathering of international folk artists, and the National Park Service.

Resource
7/8/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.

Resource
2/27/17
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension o

Resource
9/24/16