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Timed Ticketing Post-COVID

More than a year has passed since many of our gardens were forced to rethink day to day operations to meet government guidelines, protect our employees, and help prevent the spread of COVID-19. One of the tools that many of us quickly adopted was a...

Resource
4/8/21
Introduction to Individual Giving

A successful nonprofit organization has diversified funding streams, and individual donors play an important role. If you or your organization is new to individual giving, this webinar is for you. We’ll provide you with an overview of the fundraising...

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4/6/21
Top Fundraising Trends to Capitalize on in 2021

Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet.

While the future remains uncertain,...

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3/2/21
Unconventional Ways to Generate Revenue and Impact the Bottom Line!

Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses. Identifying those assets...

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7/9/19
Integrating Income, Education, Advocacy, and Service

Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission. Our experience shows education, advocacy, and service can enhance relevance and...

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7/9/19
Growing Smarter, Not Harder: Managing Growth in a Changing World

Growth is vital for any organization to be successful but many institutions do not strategically plan how, why, and where they invest resources to grow strategically. Whether large or small, managing your growth is critical to make sure your garden's...

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7/9/19
Room to Grow: A Field Guide to Maximizing Earned Revenue

Did you miss the Finance & Operations Symposium in March? A few of the symposium speakers brought their earned revenue focus presentations to the annual conference. Don’t miss this fantastic opportunity to learn more. 

Resource
6/22/18
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how? This 60-minute, multi-...

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6/20/18
Museums as Economic Engines

The museum sector is essential to the national economy — generating GDP, stimulating jobs, and contributing taxes. These economic effects can be measured using a standard technique known as economic impact analysis. This...

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2/21/18
The Economic Impact of Greater Philadelphia Gardens

Greater Philadelphia Gardens (“GPG”) is a consortium of more than 30 public gardens, arboreta, historical landscapes and supporting organizations located within 30 miles of Philadelphia.The dual purpose of this report is to understand and articulate...

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11/21/17
Successful IMLS Grants: A Tale of Three Gardens

The Institute of Museum and Library Services offers a variety of grants that are great resources for public gardens. The grant application process can be rigorous, and managing grant projects successfully requires careful planning and resource...

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7/9/17
Change Ahead: How Two Gardens Revamped Their Membership Programs

Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007. The program was not able to support future growth, had capacity challenges, no distinction in benefits, and was...

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7/9/17
Accepting and Embracing Plant Collection Donations

Presenters will discuss the challenges, opportunities, and benefits of accepting large plant-collection donations. Three institutions have tackled this challenge in recent years and will discuss how they brought in large collections, some with...

Resource
7/9/17
The Role of the CEO in Fundraising

Fundraising is a team sport. What is the role of the Executive Director in fundraising? How does s/he engage the appropriate key players, the chief development officer and other development professionals, in building a highly effective partnership? It...

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2/27/17
Shaken, Not Stirred: Rethinking Donor/Volunteer Engagement

In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “shake up, not just stir” long-standing volunteer committees....

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2/27/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan....

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2/27/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn...

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2/27/17
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future growth while providing an extraordinary member...

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2/27/17
Membership by the Numbers

Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different. In this session, participants will learn that metrics drive our industry in acquisition, renewals, online communications and member...

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2/27/17
Ramped Up Rapid Fire!

Join your garden colleagues of small, university, and large gardens as they share their creative success stories in a lively and focused “rapid fire” session. Each presenter must tell his/her story in six...

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9/24/16

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