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Timed Ticketing Post-COVID

More than a year has passed since many of our gardens were forced to rethink day to day operations to meet government guidelines, protect our employees, and help prevent the spread of COVID-19. One of the tools that many of us quickly adopted was a...

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4/8/21
Introduction to Individual Giving

A successful nonprofit organization has diversified funding streams, and individual donors play an important role. If you or your organization is new to individual giving, this webinar is for you. We’ll provide you with an overview of the fundraising...

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4/6/21
Top Fundraising Trends to Capitalize on in 2021

Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet.

While the future remains uncertain,...

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3/2/21
COVID-19 Related Garden Closure March 2020 Survey Results

In late March 2020, 324 Association member gardens responded to a survey. Survey results indicated sweeping closures that occurred suddenly and caused profound earned revenue-related losses and other economic impacts to garden business operations.

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4/13/20
Scaling Social Impact: A Literature Toolkit for Funders

Despite all the important work accomplished by nonprofit organizations over the last hundred years, significant growth or scaled impact has remained an elusive goal for most of them. Even the most effective mission-driven organizations face the...

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10/15/19
Unconventional Ways to Generate Revenue and Impact the Bottom Line!

Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses. Identifying those assets...

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7/9/19
Integrating Income, Education, Advocacy, and Service

Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission. Our experience shows education, advocacy, and service can enhance relevance and...

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7/9/19
Growing Smarter, Not Harder: Managing Growth in a Changing World

Growth is vital for any organization to be successful but many institutions do not strategically plan how, why, and where they invest resources to grow strategically. Whether large or small, managing your growth is critical to make sure your garden's...

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7/9/19
BGCI Technical Review: The economic, social and environmental impacts of botanic gardens

For the purposes of this study, we have broadly categorised the results of the activities of botanic gardens into economic, social and environmental impacts. Wherever possible, this Technical Review has highlighted case studies where impact evaluation...

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9/26/18
Room to Grow: A Field Guide to Maximizing Earned Revenue

Did you miss the Finance & Operations Symposium in March? A few of the symposium speakers brought their earned revenue focus presentations to the annual conference. Don’t miss this fantastic opportunity to learn more. 

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6/22/18
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how? This 60-minute, multi-...

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6/20/18
Artist Agreements at Bellevue Botanical Garden Society

Bellevue Botanical Garden Society has generously provided samples of artist/performer agreements for one-time events and annual events sponsored by thier partner group (updated annually). 

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3/16/18
Museums as Economic Engines

The museum sector is essential to the national economy — generating GDP, stimulating jobs, and contributing taxes. These economic effects can be measured using a standard technique known as economic impact analysis. This...

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2/21/18
The Triple Bottom Line and Sustainable Economic Development Theory and Practice

The triple bottom line refers to economic, environmental, and social value of an investment and is related to the concept of sustainable development. The triple bottom line is increasingly salient to economic development related disciplines, yet...

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1/29/18
Exploring Culinary Arts Programs at Public Horticulture Institutions

Demand for food and beverages that are locally grown and made, organic, and nutritious has been on the rise in recent years, and many public gardens are recognizing the interest in and need for programming about these topics. Public...

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12/4/17
The Economic Impact of Greater Philadelphia Gardens

Greater Philadelphia Gardens (“GPG”) is a consortium of more than 30 public gardens, arboreta, historical landscapes and supporting organizations located within 30 miles of Philadelphia.The dual purpose of this report is to understand and articulate...

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11/21/17
Successful IMLS Grants: A Tale of Three Gardens

The Institute of Museum and Library Services offers a variety of grants that are great resources for public gardens. The grant application process can be rigorous, and managing grant projects successfully requires careful planning and resource...

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7/9/17
Change Ahead: How Two Gardens Revamped Their Membership Programs

Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007. The program was not able to support future growth, had capacity challenges, no distinction in benefits, and was...

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7/9/17
Accepting and Embracing Plant Collection Donations

Presenters will discuss the challenges, opportunities, and benefits of accepting large plant-collection donations. Three institutions have tackled this challenge in recent years and will discuss how they brought in large collections, some with...

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7/9/17
The Role of the CEO in Fundraising

Fundraising is a team sport. What is the role of the Executive Director in fundraising? How does s/he engage the appropriate key players, the chief development officer and other development professionals, in building a highly effective partnership? It...

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2/27/17

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