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As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.
Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.
This comprehensive master interpretive plan has been prepared specifically for the Wilbur D. May
Hear from three experts exploring research, strategies, and benefits of connecting people to nature: Louise Chawla, University of Colorado; Lauren Watkins, Impact by Design; and Sheila Williams-Ridge, University of Minnesota.
Searching for a new way to demonstrate your public garden is “more than just a pretty place?” Attend and learn to harness your garden’s power to improve lives.