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The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic
The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science.
This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups.