Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy. How can public gardens tailor social media strategies to engage...

Today, our visitors have many more choices on where they reconnect with the natural world. How can you best use your mission to set your garden apart? Can a new mission allow your garden to fluctuate from or see a new foundational mandate? Join...

Museum Hill in Santa Fe, New Mexico, is home to the Santa Fe Botanical Garden, four varied museums, the largest annual gathering of international folk artists, and the National Park Service. Three years ago these diverse organizations came together to...