In case you missed it in December! LaManda Joy, Co-Founder of The Great Grow Along, is back to discuss the upcoming Virtual Garden Festival, which is taking place from March 10 to March 19, 2023! In addition to this amazing - and free - event that may...

Test your accessibility knowledge while hearing first-hand accounts of people who have come together at the Brooklyn Botanic Garden (BBG) to create more inclusive experiences for visitors. Join advisors, consultants, and staff from BBG, to learn about...

Hear from a diverse panel on how to use inclusive interpretation of gardens and historic landscapes to reach a broader audience.

Panelists include Shaun Spencer-Hester of the Anne Spencer House & Garden Museum, Lynchburg, VA; Peggy Cornett...

How do you create that perfect combination of interpretive vehicles to reach your various audiences? Our panelists explore the right mix of brochures, QR codes, signage, apps, and other tools to connect our visitors to our beautiful garden spaces....

Educators know, based on years of research, that effective learning happens when learners are:

• Actively engaged (as opposed to passive recipients of information)
• Equal partners in the learning process
• Socially engaged
...

All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group? The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation X, Generation...

Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out. Join us to hear from gardens across...

As interest in native plants and their habitats grows, what roles do we play as public garden professionals, in nurturing and expanding this interest, and providing sufficient learning opportunities? Members of this panel will present several methods...

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales? With ecological testing ongoing to determine differences in habitat value...

This presentation reveals how gardens efforts have helped surpass the goals of the Million Pollinator Garden Challenge! 

Highlights:

• Top Pollinator Planting Towns and Cities
• Garden Impact on Pollinator Diversity and
...

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program. A membership...

Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration. At public gardens design spans many disciplines and includes event materials, interpretive signage, websites,...

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how? This 60-minute, multi-...

We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing. While it's true that if you aren’t thriving in the digital world you probably aren’t thriving, print publications...

BackOffice Thinking presented at the 2018 annual conference on effective ways for gardens to further engage visitors on their website and intergrate what is happening on the ground with what users can find online. 

Presented at the 2018 Small Gardens Symposium by Shane Smith, this presentation looks at low-cost solutions to common public relations and marketing needs. Among the topics discussed are membership strategies, master planning, publications,...

Audience demographics influence many aspects of public garden operations and can be segmented in numerous ways to address a variety of goals. Increasingly, public gardens are becoming aware of their considerable potential and responsibility in...

Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy. How can public gardens tailor social media strategies to engage...

Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment. There are many options to choose from,...