Endowment is one of the most important financial underpinnings an institution can have. It represents a long-term investment by today’s donors in the future generations who will enjoy and benefit from the work of the institution.

The purpose of a fundraising communications toolkit for board members is to provide them with the “tools” that they need to effectively raise funds for your organization.

For the purposes of this study, we have broadly categorised the results of the activities of botanic gardens into economic, social and environmental impacts.

For planning and budgeting purposes this Outline Business Plan is based on a 10 year business planning cycle.

This business plan was conducted in the financial context of fiscal year 14/15 at Royal Botanic Garden Edinburgh (RGBE).

The triple bottom line refers to economic, environmental, and social value of an investment and is related to the concept of sustainable development.