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The Triple Bottom Line and Sustainable Economic Development Theory and Practice

The triple bottom line refers to economic, environmental, and social value of an investment and is related to the concept of sustainable development. The triple bottom line is increasingly salient to economic development related disciplines, yet...

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1/29/18
Exploring Culinary Arts Programs at Public Horticulture Institutions

Demand for food and beverages that are locally grown and made, organic, and nutritious has been on the rise in recent years, and many public gardens are recognizing the interest in and need for programming about these topics. Public...

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12/4/17
The Economic Impact of Greater Philadelphia Gardens

Greater Philadelphia Gardens (“GPG”) is a consortium of more than 30 public gardens, arboreta, historical landscapes and supporting organizations located within 30 miles of Philadelphia.The dual purpose of this report is to understand and articulate...

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11/21/17
Targeted Revenue Source: Lapsed Member Recruitment

Former members, previous donors, past customers – whatever you call them  – every organization has them. Too often we think of this audience as lost opportunities, but the decisions that people make to join or not join are not final decisions. They can...

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11/17/17
Successful IMLS Grants: A Tale of Three Gardens

The Institute of Museum and Library Services offers a variety of grants that are great resources for public gardens. The grant application process can be rigorous, and managing grant projects successfully requires careful planning and resource...

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7/9/17
Change Ahead: How Two Gardens Revamped Their Membership Programs

Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007. The program was not able to support future growth, had capacity challenges, no distinction in benefits, and was...

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7/9/17
Accepting and Embracing Plant Collection Donations

Presenters will discuss the challenges, opportunities, and benefits of accepting large plant-collection donations. Three institutions have tackled this challenge in recent years and will discuss how they brought in large collections, some with...

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7/9/17
The Role of the CEO in Fundraising

Fundraising is a team sport. What is the role of the Executive Director in fundraising? How does s/he engage the appropriate key players, the chief development officer and other development professionals, in building a highly effective partnership? It...

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2/27/17
Shaken, Not Stirred: Rethinking Donor/Volunteer Engagement

In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “shake up, not just stir” long-standing volunteer committees....

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2/27/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan....

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2/27/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn...

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2/27/17
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future growth while providing an extraordinary member...

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2/27/17
Membership by the Numbers

Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different. In this session, participants will learn that metrics drive our industry in acquisition, renewals, online communications and member...

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2/27/17
Ramped Up Rapid Fire!

Join your garden colleagues of small, university, and large gardens as they share their creative success stories in a lively and focused “rapid fire” session. Each presenter must tell his/her story in six...

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9/24/16
To Ask or Not to Ask—Is that Even a Question? Inspiring Volunteers to Give

Although volunteers are among those most deeply engaged in your garden’s mission, there is a distinct reluctance by many institutions to ask for financial support from those who donate their time, energy, and...

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9/24/16
Designing for Dollars! Integrating Development & Design

Fundraising, master planning, and design are linked necessities for any public garden committed to mission-based stewardship and evolution. Designers and development professionals bring unique perspectives,...

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9/24/16
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension...

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9/24/16

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