The purpose of a fundraising communications toolkit for board members is to provide them with the “tools” that they need to effectively raise funds for your organization. As board members are often in a face-to-face situation where they are speaking...

The purpose of this study is to look at botanical gardens, in light of their unique and diverse initiatives, and seek to discover attempts at, and the success of, destination branding in the tourism sector. There was a relatively small group of diverse...

This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups. Based on work with a diverse set of...

This guide features research-proven practices for successful climate communication and can play a vital role in every community leader’s tool kit. From talking points to counterpoints, “dos” and “don’ts,” proven steps to create your own custom message...

A survey was distributed to American Public Gardens Association members who attended the American Public Gardens Association Marketing and Communications Section luncheon at the 2013 conference, using a list generated at that meeting. The survey...