Targeted Revenue Source: Lapsed Member Recruitment
Former members, previous donors, past customers – whatever you call them – every organization has them. Too often we think of this audience as lost opportunities, but the decisions that people make to join or not join are not final decisions. They can change their minds. We call this the forgotten lifecycle because we don’t pay much attention to the people that we used to do business with. Check out this webinar on how to re-engage with former members and get results.