So What? - Using Interpretive Themes to Improve All Aspects of Visitor Experience
A strong interpretive theme statement provides a clear big idea and the "so what" message that can help deepen visitor experience. Interpretive themes are typically used for signage projects and programming, but they can be used for so much more. In this session, we will explore a case study of how a garden used an interpretive theme statement to implement their annual theme project titled "Come to Your Senses" in marketing, horticultural displays, events, and programs.