Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!
It’s time to ask yourself: Does your development department include a role that is responsible for tracking donor retention rates? Are your donor stewardship and recapture efforts automated, to save time and money for your staff?
If you answered no, it’s time to invest in retaining and renewing your donors. It strengthens your base and costs less money in the long-term. That’s why EveryAction created the Nonprofits Guide to Donor Retention and Renewals. This guide is full of helpful information and resources for getting started.