A Garden-Wide Approach: Converting Visitors to Members & Members to Donors
Philanthropy is a team effort! At the Atlanta Botanical Garden, the Membership, Development and Guest Experience teams work together to convert visitors to members, engage and upgrade them to higher membership levels, and cultivate key members for annual and major gifts. Learn from the team as they share a range of techniques, from “tried-and-true” to “new and innovative,” in order to integrate the message and ensure success.
Presenters: Claudia McDavid, Membership Manager; Melissa Roberts, Development Manager; Jason Morris, Guest Experience Senior Manager