Exploring the Impact of Virtual Programs on Revenue Generation at Cultural Organizations
Join us as we share the results of a 2021 study of 500+ cultural professionals! Since the escalation of the COVID-19 pandemic, digital programming has taken on new importance and prominence across museums and cultural institutions. Many organizations have begun to monetize these digital programs, through fixed-fees, suggested donations, or including them as membership benefits. With the rise of digital programs, there are many new questions: how many organizations are monetizing digital programs? What types of virtual initiatives are bringing in the most revenue? What is the return on investment for digital programs?
To explore these questions, watch Brendan Ciecko (CEO & Founder @ Cuseum) & Maddie Taylor (Marketing & Content Lead @ Cuseum) on a recording of this webinar on how museums are generating revenue through virtual programs, as well as the long-term outlook of digital.