Donor Experience Study: A deep dive into donor experience and expectations
The ways in which donors interact with organizations are ever changing, as new giving and engagement opportunities are introduced using evolving technologies. With that, donors are expecting more and more of the nonprofits they support. This reserach sought to better understand current donor experiences, both in-person and online, to identify areas where nonprofits might improve.
Thus study set out to answer four essential questions:
• Are donors’ giving preferences shifting, and if so, how?
• Where is the tipping point between offline and online giving preferences?
• What role do experiences play in increasing donor loyalty?