The Major Gifts Pipeline Across Generations
A robust major gift program begins with a strong mid-level [...]
Public Engagement: From First-Time Visitor to Major Donor
While annual garden visitation in the tens or hundreds of [...]
Using Data to Develop a New Membership Program
The Membership program at Longwood Gardens originally launched in 2007 [...]
Membership by the Numbers
Data and metrics run our lives today. Membership in the [...]
Ramped Up Rapid Fire!
Join your garden colleagues of small, university, and large gardens as [...]
To Ask or Not to Ask—Is that Even a Question? Inspiring Volunteers to Give
Although volunteers are among those most deeply engaged in your garden’s [...]
Designing for Dollars! Integrating Development & Design
Fundraising, master planning, and design are linked necessities for any public [...]
Public Gardens as Agents of Social Empowerment
Connect with the communities you serve to create a better [...]
Develop, Launch, & Sell Private Label Products in the Public Garden World
Your gift shop has the potential to be more than [...]
An Ecologist in the Garden: Public Garden Management Lessons from Natural Areas Ecology
As public gardens continue to place increased emphasis on sustainable landscape [...]
