Millennials represent one quarter of the nation’s population, but many gardens struggle to create offerings that this demographic finds valuable, leading to few engagement opportunities for millennials and millennial-minded people in public gardens. By tapping into cultural trends such as drag queens or botanical tattoos as points of entry, the Allen Centennial Garden and Tower Hill Botanic Garden created programs that broke the boundaries of traditional public garden offerings and invited a move diverse audience to experience their gardens. This session will dive into how our gardens can “think outside the flower box” to bring innovative, engaging programming to new audiences. 


E. Filbey, Allen Centennial Gardens, Madison Wisconsin; K. Swartz, Education, Tower Hill Botanic Garden, Boylston, Massachusetts