We are at a tipping point in local markets for urban-sourced wood all over the world. In most large cities you can find entrepreneurs who are stocking up and preparing wood for a growing market. At this milestone event, we will reflect on the bottle necks to achieving success and share the way forward with two leaders in this new entrepreneurial field. Katie Fernholz will bring us up to speed on the market opportunity, specific local needs, and the potential for provision of a stable, predictable, and reliable supply of wood. Jennifer Alger will share a proven strategy for scaling up and marketing urban wood, introducing a new national standard that will build confidence in architects and designers to find locally grown products.