While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn how The North Carolina Arboretum aligns marketing, visitor services, volunteer programs, membership and major giving to attract high visitation and drive membership, while also focusing on the relative few who make the most difference. They will also share their tools for analyzing and prioritizing resources along this continuum of engagement.

George Ivey, Director of Public Engagement: The North Carolina Arboretum